Brand Awareness Brand awareness is a key indicator of a brand’s market performance. Every year advertisers invest substantial sums of money attempting to improve a brand’s overall awareness levels. Many marketers regularly monitor brand awareness levels, and if they fall…

WalMart Strategic Audit Analysis Wal-Mart was founded in 1962 by a man named Samuel Moore Walton.  He was considered “one of the most influential retailers of the century” (Wheelen & Hunger, 740).  Sam Walton started his retail career in management…

What is Googles Formula? Google rewards high quality websites, with compelling, relevant and dynamic content that people stay to read or view, come back to over and over again and share on their networks, and that others good sites reader…

Breastfeeding Women have been breastfeeding their babies since the beginning of time. That doesn’t mean, however, that it’s something that just happens on its own. After all, you’ve never breastfed before, and your newborn has never eaten before, from a…

Nokia CEO ended his speech saying this “we didn’t do anything wrong, but somehow, we lost”. During the press conference to announce NOKIA being acquired by Microsoft, Nokia CEO ended his speech saying this “we didn’t do anything wrong, but…